It’s finally summer! And
what better way to show off those curves achieved through discipline, hard work
and self- restraint than strutting in a skimpy swimwear or worshipping the sun
in a teeny- weeny bikini
2013 Miss Universe Molly Isler sizzles in her Yamamay Swimwear, Cancun, Mexico |
The swimsuit would always
be synonymous with the Miss Universe crown. After all, it was the refusal of
the first Miss America to wear a swimsuit that prompted furious pageant sponsor
Catalina Swimwear to look for another pageant where it can promote the brand.
And so was born Miss America’s
rival pageant, Miss U.S.A. and eventually, the Miss Universe Pageant. From
being a mere excuse to highlight and flaunt a woman’s pulchritude, the Miss
Universe Pageant has evolved into a strong global brand and has become the most
prestigious international beauty competition
From Catalina Swimwear to
Oscar de la Renta and to other swimsuit labels, Miss Universe has become the
perfect marketing opportunity to promote swimsuits
During the 2013 Miss
Universe Pageant, Yamamay Swimwear from Italy was announced as the pageant’s
latest swimsuit brand partner. Right after the pageant, Miss Universe 2013,
Venezuela’s Gabriela Isler models
the “Yamamay Million Dollar Swimsuit For Miss
Universe” during an unveiling ceremony in Moscow November 10, 2013.
Jeweller Flavio Dinacci
with Miss U 2013, Yamamay Million Dollar Swimsuit unveiling presscon,
Moscow,
Russia
|
The swimsuit, which is handcrafted by
jewelry manufacturer Dinacci, consists of
nearly 200 carats of gemstones such as diamonds, emeralds and rubies, according
to Yamamay.
Yamamay Million Dollar
Swimsuit for Miss Universe is already available online and in select stores since
December 2014 and around the world beginning January this year.
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