1974 MISS UNIVERSE IN MANILA
The Philippines' love affair with the Miss Universe pageant began in 1969 when Gloria Diaz became the first Filipina to win the Miss Universe crown.
It was cemented in 1973 when another Filipina named Margarita "Margie" Moran won the country's second Miss Universe in Greece but the country's fascination and love for Miss Universe reached a feverish pitch when it hosted the 23rd edition of the pageant in Manila in July 1974.
It was held at the Folk Arts Center which was constructed in less than 70 days.
Miss Universe 1974 was held in Manila on the early morning of July 21, 1974 before an estimated live audience of 10,000.
It made history as the first Miss Universe Pageant to be held in Asia
The pageant opened with the traditional Parade of Nations featuring all the contestants in their national costumes
After the Parade of Nations, the names of the 12 Semi- Finalists were revealed by iconic pageant emcee, Bob Barker
Miss Universe 1974 Top 12 Semifinalists: Aruba - Maureen Ava Vieira, Australia - Yasmin May Nagy, Colombia - Ella Cecilia Escandon, England - Kathleen Ann Anders, Finland - Johanna Raunio, India - Shailini Bhavnath Dholakia.
Panama - Jasmine Nereida Panay, Philippines - Guadalupe Sanchez, Puerto Rico- Sonia María Stege Chardón, Spain - Amparo Muñoz, USA - Karen Morrison, Wales - Helen Elizabeth Morgan
| MISS PHOTOGENIC: |
Miss Finland Riitta Johanna Raunio
| MISS CONGENIALITY: |
Miss Iceland Anna Bjornsdóttir
| BEST NATIONAL COSTUME: |
Miss Korea Kim Jae-kyu
PINOY PRIDE The 1974 Miss Universe Pageant showcased not not only the beauty of the 65 beauty delegates but also the splendor and culture of the Philippines through the performances of the Bayanihan and Ramon Obusan Dance Troupes.
There was even a musical number featuring the candidates wearing the Filipiniana and singing the Ilocano folk song "Pamulinawen" said to be President Marcos' personal favorite.
| Even Bob Barker was in Barong Tagalog|
After the Personal Interviews, the Swimsuit Competition followed with all the 12 girls in identical Catalina Swimwear.
The Evening Gown Competition set amidst a spectacular backdrop of dazzling lanterns made from capiz shells and glittering lights hanging from trees in an enchanting garden complete with a huge fountain that spewed out real water.
So real that the bottom half of Miss Philippines' gown got accidentally wet. Most of the ladies'm gowns were so fashion- forward and so contemporary that they can still be worn today.
|notice the partially- wet gown of Miss Philippines?|
That year's Top Five is considered as one of the most beautiful set of finalists in Miss Universe. Miss Finland would eventually triplicate her feat in Miss Universe with 2nd runners up victory later in Miss Europe and Miss International
The whole Philippines fell in love with the blue- eyed blonde beauty of Johanna Raunio just as Filipino Virgilio Hilario fell in love and later got married with the very first Miss Universe Armi Kuusela of Finland also
Miss Finland - Riitta Johanna Raunio
|Miss Spain-Amparo Munoz|
Miss Colombia - Ella Cecilia Escandon
|Miss Wales - Helen Elizabeth Morgan|
|Miss Aruba - Maureen Ava Vieira|
Aruba became the buzzword that year in the Philippines when a dusky and sultry Island girl from Aruba named Maureen captivated the Filipino male's fantasy
After the pageant, Maureen Ava Viera stayed behind in the Philippines and married a scion of a very wealthy Filipino family
Our very own Guadalupe Sanchez, a 17 year old International School student. who made the Top Twelve didn't advance to the Magic Five most probably because of her being the host country's delegate.
Had she entered the Miss Universe pageant in another year, she could have easily landed in the Top Five or even win the crown. Who knows?
Guada became a top model after her reign as Bb. Pilipinas Universe.
|Miss Philippines- Guadalupe Sanchez|
But she made her country proud with her outstanding performance
After one very casual final interview where personality and charm were given more weight, Margie Moran made her Farewell Walk before her very proud countrymen.
A FILIPINA'S FAREWELL WALK
Bob Barker then announced the final results in reverse order:
4th runner up was Miss Aruba, Maureen Ava Viera
3rd runner up was Miss Colombia, Cecilia Escandon
2nd runner up was Miss Finland, Joanna Raunio
Miss Spain Amparo Munoz was proclaimed Miss Universe 1974 with Miss Wales Helen Morgan named 1st Runner Up
|with First Lady Imelda Marcos|
Trivia: Amparo Munoz never completed her reign because of irreconcilable differences with the pageant organizers
|Helen Morgan was 1974 Miss World for less than a week|
By that time, Miss Morgan had already won the Miss World crown, only to relinquish her title just a few days after winning it after it was revealed she was an unmarried mother.
Here's the link to The 1974 Miss World Scandal
Muñoz was never officially dethroned and the title was not offered to any of the other runner-ups.
In fact, it was 1972 Miss Universe Kerry Anne Wells of Australia who crowned the 1975 Miss Universe in San Salvador City, El Salvador
Amparo Muñoz, became an instant celebrity after she was crowned Miss Universe 1974 in the Philippines when the international beauty pageant was held here.
After a lucrative acting and modeling career, she had bouts with respiratory cases and finally succumbed to a lingering illness at her home in Malaga, Spain.
Amparo would always be remembered not only by Filipinos but by pageant fans from all over the world as one of the most beautiful Miss Universe winners ever to be crowned
Disclaimer: No copyright infringement intended. These photos are for pageant fans' viewing pleasure