Thursday, June 13, 2013

Saatchi & Saatchi Singapore Safeguards Students


Every year, thousands of Filipino children fall victim to illnesses caused by hand-borne germs. Hand washing with an anti-bacterial soap would kill 99.9% of these germs. 

But because kids can’t see the germs, they never bother to wash them away.

So Safeguard, with the help of Saatchi & Saatchi Singapore whose top honcho, by the way, is a Boholana beauty queen Celevel Ranoco- Butler created a germ kids could see and put them on something kids love: a stamp. 

They distributed the stamps to teachers, who then stamped their students everyday. 

To remove the stamp, students had to handwash with Safeguard for 30 seconds – the same amount of time it takes to kill 99.9% of germs.

The stamp was a hit. 

Kids were more than happy to wash away the stamps. 

And in just one month, regular hand washing in schools increased by 71% and sick days fell by half. 

All because of a very affordable stamp and a bar of Safeguard soap. 

Parts of the activity were done in Bohol public schools in Tagbilaran City, Anda and in Jagna. 

A million thanks to all the teachers and pupils who participated in the activity

Credits                                      : Saatchi & Saatchi Singapore

Executive Creative Director        : Bruce Matchett

Creative Director                       : Jennie Morris

Art Director                               : Cinzia Crociani, Ruth Ibbotson, Pei Pei Ng

Copywriter                                : Jennie Morris, Jino Moreto, Paolo Agulto

General Manager                         : Celevel Butler

Global Equity Director                 : Neel Chaurasia

Account Manager                         : Ruth Barcelona

Regional Account Director            : Ann Jingco

Traffic Manager                           : Siti Muttalib

Agency Producer                         : Lolita Ham

Director                                     : Vittorio Badini Confalonieri

Director of Photography              : Massimo Bettarelli

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