Beautiful Birthday Bash

What do Celevel Ranoco Butler, Mellanie Wallace & Vanessa Aumentado have in common? Aside from being Miss Bohol titleholders, all three have forged a close friendship with Your Roving Eye and Tita Baja Gallentes, Garcia Hernandez mayor who both share the same birthday on February 12. 

BEAUTIES & THE BEST. With Miss Bohol titleholders Mellanie, 

Celevel & Vanessa with top designer EJ Relampagos

The three ladies were joined by dear friends Aya Montero & Deo Guden of Alona Tropical Beach Resort, Amorita Resort’s Noel Barrameda, businesswoman Shiela Sy, top Boholano designer EJ Relampagos in cooking up a surprise birthday bash at Bohol Bee Farm.

Celevel, Noel, Tita, Vanessa, EJ & Shiela prepare to surprise Bohol’s Roving Eye

All dear friends took time off from their hectic schedules to cheer up and surprise Your Roving Eye and gorgeous Tita with a no frills gathering. 

L-R: Shiela, Deo, Celevel, Tita, Raul, Vanessa, EJ, Mellanie & Noel

A spread of scrumptious dishes, drinks and a night of karaoke singing, ballroom dancing with Apple Bernal & Thirdy Kapirig. 

TWIN CELEBRATION: Raul Gatal & Mayor Tita Baja Gallentes

With three Miss Bohol winners, a designer, a pageant emcee and lovers of beauty & charm all gathered under one roof, naturally, the chit chat eventually became a nostalgic recollection of pageant memories. 

 With hotelier Deo Guden & designer EJ Relampagos

 THREE’S  A CROWD: Raul, Panglao Councilor Aya Montero & EJ

Cheers for enduring beauty & lasting friendship!

Montero Family's Triple Celebration at Alona Tropical Beach Resort

It was with jubilation, gratitude and magnanimity when the Monteros tendered a triple celebration at their breathtaking Alona Tropical Beach Resort a week ago. Movers and shakers from Bohol’s political scene, society figures, namedroppables and throngs of supporters & wellwishers came for the celebration. 

Panglao Mayor Nila Montero & Cong. Aris Aumentado

It was the belated birthday celebration of Frank Montero, his grandsons Aaron Franko Montero Nuñez and Yussoff Montero Cerna, the baptismal dinner for granddaughter Anya Nikola Montero Cerna and the thanksgiving dinner for Mayor Nila's recent legal triumph. 

Charming Cerna Clan of Salipada & Nekolai with

their kids Amir, Yussof, Nika & Anya w Fr. Joel Ruyeras

High profile guests included the Dela Serna family, DA Region 7 Asst. Director Atty. Salvador Diputado, brilliant writer  Donald Sevilla, Joy Sevilla & Boy Pernia. Hardworking congressman Aris Aumentado came with his gorgeous wife Vanessa C. Aumentado.

Beauties & the Best

FAB FOUR. Celevel Butler, Nekolai Cerna, Evelyn Du & Aya Montero

Atty. Yvann Lucero, Mary Ann  Mapait,  Avril Espinosa, Archt. David Tan Jr. & Erma Pandan

OFFICERS & GENTLEMEN. Birthday boy Frank Montero with law enforcement 

guests that included Police Supt. Santos and Police Supt. Navida 

After feasting on an array of mouthwatering fare, everyone enjoyed the entertainment provided by Deep Blue, Bo Young & Brownbuds, Bohol’s undisputed reggae & ska band. The party & revelry wound down just past midnight and just before we bid adieu to the Monteros and to the other guests, we couldn’t help but hum the catchy melody of the band’s repertoire while having a big smile plastered on our faces. 

JP Maslog, Zach Lucero, Aya Montero, Ruby Mijos & Nekolai Cerna

L-R: Raul Gatal, John Borgman, Celevel Butler, Vanessa Aumentado, 

Cong. Aris Aumentado & Maricel Madrona 

Standing L-R: Majoy Abugho, Raul Gatal, RCPI Pres. Romeo Balaba, 

Henann VP Alfonso Chusuey, Nekolai M. Cerna, Ruby Mijos & Jude Madera 

Seated: Marites Caindec, Evelyn Du and Councilor  Aya Montero 

 EXPATS & EXPERTS. John Borgman & son Milton, Breit Butler, Montero sisters, 

Raul Gatal  & jetsetting Celevel Butler

And who wouldn’t be in a jubilant mood? The soiree was proof positive that you just can’t put a good woman or a good family down. 

Henann’s Alfonso Chusuey with Bo Young’s April Remolador

BOHOL ARTISTS: Mike Yu, Joseph Dumadag, Maxi Tallo & Celevel Butler

Top International PR Firm Names Boholana as Managing Director

Your Roving Eye is proud to share some belated good news! 

Twenty five years after winning the Miss Bohol 1992 crown for Jagna and creating a historic threepeat for the town of calamay, UP Diliman graduate Celevel Ranoco Butler of Jagna, Bohol and former Saatchi & Saatchi Singapore general manager takes the helm of one of Edelman Singapore’s largest practices.

 

Celevel Butler: Epitome of the Contemporary Boholana 

Just a few days before Valentine’s Day, Edelman, a leading global communications marketing firm, announced the hiring of Celevel Ranoco Butler as Managing Director, Integrated Brand in Singapore, effective immediately.

 Your Blogger with Celevel during a recent visit to Bohol 

The announcement follows a string of senior hires across Edelman’s global network in the integrated brand communications space, including Mark Renshaw, global chair of the Brand practice, and Rupen Desai, vice chairman, APACMEA. Butler reports to Amanda Goh, CEO of Edelman Singapore, as well as Desai. 

 Celevel with son Breit & mom Evelia

 with hubby Dominique Butler & son Breit

As managing director, Integrated Brand, Butler will have immediate responsibility for the vision, strategy and operations of Edelman Singapore’s Consumer practice and partner with the firm’s digital, strategic planning and creative teams to further Edelman Singapore’s integrated marketing offer.

According to Amanda Goh, CEO of Edelman Singapore 

“Brands, increasingly, need to be both authentic and talkable. Clients are already working with us on brand solutions that are earned and digital at their core,”
 “Celevel’s commitment to client innovation and creativity coupled with her experience in leading award-winning integrated brand teams will further fast track our communications marketing mandate with clients.”

With two decades of award-winning work in advertising, creative and brand marketing, Butler was most recently general manager of Saatchi & Saatchi Singapore. Over her seven-year tenure as general manager, she transformed the Singapore operation into a regional hub, leading 120 consultants and expanded Saatchi & Saatchi’s client portfolio into consumer products, tourism, banking and finance, insurance and automotive.

Butler was most recently recognized at Cannes and Spikes Asia for her work for Scoot’s “Inspiring Spirit” Integrated and PR campaign.  Ms. Butler said 

“Building brands has shifted away from communicating through a TVC to earning the attention of audiences,”   

“Edelman’s PR heritage and strength in digital positions the agency as a leading partner to help brands navigate the changing communications landscape. I am energized by this new challenge and look forward to working my talented colleagues to evolve Edelman into the agency of the future for our clients.” 

ABOUT EDELMAN ASIA PACIFIC, MIDDLE EAST & AFRICA

Edelman is a leading global communications marketing firm that partners with many of the world’s largest and emerging businesses and organizations, helping them evolve, promote and protect their brands and reputations. Among their global clients are Unilever, GSK, HP, Samsung, Singapore Tourism Board, Shell, Harley Davidson and a lot more.

Edelman operates in 13 countries across Asia Pacific, Middle East & Africa (APACMEA) and has affiliates in more than 40 cities.

Edelman was named The Holmes Report’s 2012 Asia-Pacific, 2013 Middle East, 2014 Asia-Pacific Digital and 2015 Korean Consultancy of the Year; Campaign’s 2012 Greater China PR, 2013 Indonesia Digital, 2013 and 2015 South Asia PR, 2014 Australia/New Zealand PR and 2015 Japan/Korea PR Agency of the Year; and Asia-Pacific Excellence Award’s 2015 Agency of the Year.

When Safeguard Teamed Up with Saatchi & Saatchi

I met the gorgeous Celevel Ranoco Butler during one of her jaunts to Bohol. 

When she's not traipsing around the world for advertising campaigns being the General Manager of Saatchi & Saatchi Singapore, she also slows down to lend a hand in corporate social responsibility 

Quizzed on why she was in Bohol, she told me of a project her advertising agency has tied up with Safeguard. 

When she mentioned handwashing, it got my attention for it was one of my required topics for BS Nursing students in my English writing classes

So here it is:

Hundreds of thousands of children across developing nations die from preventable diseases like influenza and diarrhea. 

Hand washing with soap is the single most cost-effective way to prevent the spread of these diseases. 

Simply by washing your hands with an antibacterial soap like Safeguard, 99.9% of these germs are removed.

The problem: kids don’t know they have germs because they are invisible.

So, Safeguard stamped their hands with a germ that they could see.

Simply by stamping their hands with a picture of a cute germ, we reminded them to wash their hands. 

With every hand wash, the stamp fades away, which meant that parents and teachers were able to easily keep tabs on whether the kids have cleaned their hands.

In the schools, teachers stamped thousands of children, to teach them the importance of hand washing.

And kids enjoyed removing trillions of deadly germs on their hands – turning hand washing from a dull activity, into something fun.

One little hand has the power to infect an entire classroom in just one minute. 

But with a simple little stamp, Safeguard has proven that we can stop the spread of germs and have fun at the same time.

This activation was made possible by Saatchi & Saatchi (November 2012). 

A million thanks to the school teachers & pupils from Bohol elementary schools in Tagbilaran City, Jagna and Anda

Celevel with some of the faculty & staff in Bacong, Anda Elementary School

with the Creative Team & friends

taking a respite from the hectic three day activity

Executive Creative Director           : Bruce Matchett

Creative Director                          : Jennie Morris

Art Director                                  : Cinzia Crociani, Ruth Ibbotson, Pei Pei Ng

Copywriter                                   : Jennie Morris, Jino Moreto, Paolo Agulto

General Manager                            : Celevel Butler

Global Equity Director                    : Neel Chaurasia

Account Manager                            : Ruth Barcelona

Regional Account Director               : Ann Jingco

Traffic Manager                              : Siti Muttalib

Agency Producer                            : Lolita Ham

Director                                        : Vittorio Badini Confalonieri

Director of Photography                 : Massimo Bettarelli

Credits                                         : Saatchi & Saatchi Singapore