Top International PR Firm Names Boholana as Managing Director

Your Roving Eye is proud to share some belated good news! 

Twenty five years after winning the Miss Bohol 1992 crown for Jagna and creating a historic threepeat for the town of calamay, UP Diliman graduate Celevel Ranoco Butler of Jagna, Bohol and former Saatchi & Saatchi Singapore general manager takes the helm of one of Edelman Singapore’s largest practices.

 

Celevel Butler: Epitome of the Contemporary Boholana 

Just a few days before Valentine’s Day, Edelman, a leading global communications marketing firm, announced the hiring of Celevel Ranoco Butler as Managing Director, Integrated Brand in Singapore, effective immediately.

 Your Blogger with Celevel during a recent visit to Bohol 

The announcement follows a string of senior hires across Edelman’s global network in the integrated brand communications space, including Mark Renshaw, global chair of the Brand practice, and Rupen Desai, vice chairman, APACMEA. Butler reports to Amanda Goh, CEO of Edelman Singapore, as well as Desai. 

 Celevel with son Breit & mom Evelia

 with hubby Dominique Butler & son Breit

As managing director, Integrated Brand, Butler will have immediate responsibility for the vision, strategy and operations of Edelman Singapore’s Consumer practice and partner with the firm’s digital, strategic planning and creative teams to further Edelman Singapore’s integrated marketing offer.

According to Amanda Goh, CEO of Edelman Singapore 

“Brands, increasingly, need to be both authentic and talkable. Clients are already working with us on brand solutions that are earned and digital at their core,”
 “Celevel’s commitment to client innovation and creativity coupled with her experience in leading award-winning integrated brand teams will further fast track our communications marketing mandate with clients.”

With two decades of award-winning work in advertising, creative and brand marketing, Butler was most recently general manager of Saatchi & Saatchi Singapore. Over her seven-year tenure as general manager, she transformed the Singapore operation into a regional hub, leading 120 consultants and expanded Saatchi & Saatchi’s client portfolio into consumer products, tourism, banking and finance, insurance and automotive.

Butler was most recently recognized at Cannes and Spikes Asia for her work for Scoot’s “Inspiring Spirit” Integrated and PR campaign.  Ms. Butler said 

“Building brands has shifted away from communicating through a TVC to earning the attention of audiences,”   

“Edelman’s PR heritage and strength in digital positions the agency as a leading partner to help brands navigate the changing communications landscape. I am energized by this new challenge and look forward to working my talented colleagues to evolve Edelman into the agency of the future for our clients.” 

ABOUT EDELMAN ASIA PACIFIC, MIDDLE EAST & AFRICA

Edelman is a leading global communications marketing firm that partners with many of the world’s largest and emerging businesses and organizations, helping them evolve, promote and protect their brands and reputations. Among their global clients are Unilever, GSK, HP, Samsung, Singapore Tourism Board, Shell, Harley Davidson and a lot more.

Edelman operates in 13 countries across Asia Pacific, Middle East & Africa (APACMEA) and has affiliates in more than 40 cities.

Edelman was named The Holmes Report’s 2012 Asia-Pacific, 2013 Middle East, 2014 Asia-Pacific Digital and 2015 Korean Consultancy of the Year; Campaign’s 2012 Greater China PR, 2013 Indonesia Digital, 2013 and 2015 South Asia PR, 2014 Australia/New Zealand PR and 2015 Japan/Korea PR Agency of the Year; and Asia-Pacific Excellence Award’s 2015 Agency of the Year.