SAFEGUARD TEAMS UP WITH SAATCHI & SAATCHI SINGAPORE TO FIGHT THE INVISIBLE
Every year, thousands of Filipino children fall victim to illnesses caused by hand-borne germs. Hand washing with an anti-bacterial soap would kill 99.9% of these germs.
But because kids can’t see the germs, they never bother to wash them away.
But because kids can’t see the germs, they never bother to wash them away.
So Safeguard, with the help of Saatchi & Saatchi Singapore whose top honcho, by the way, is a Boholana beauty queen Celevel Ranoco- Butler created a germ kids could see and put them on something kids love: a stamp.
They distributed the stamps to teachers, who then stamped their students everyday.
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To remove the stamp, students had to handwash with Safeguard for 30 seconds – the same amount of time it takes to kill 99.9% of germs.
The stamp was a hit.
Kids were more than happy to wash away the stamps.
And in just one month, regular hand washing in schools increased by 71% and sick days fell by half.
All because of a very affordable stamp and a bar of Safeguard soap.
Parts of the activity were done in Bohol public schools in Tagbilaran City, Anda and in Jagna.
A million thanks to all the teachers and pupils who participated in the activity
Credits : Saatchi & Saatchi Singapore
Executive Creative Director : Bruce Matchett
Creative Director : Jennie Morris
Art Director : Cinzia Crociani, Ruth Ibbotson, Pei Pei Ng
Copywriter : Jennie Morris, Jino Moreto, Paolo Agulto
General Manager : Celevel Butler
Global Equity Director : Neel Chaurasia
Account Manager : Ruth Barcelona
Regional Account Director : Ann Jingco
Traffic Manager : Siti Muttalib
Agency Producer : Lolita Ham
Director : Vittorio Badini Confalonieri
Director of Photography : Massimo Bettarelli
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