Thursday, February 27, 2014

Alaxan & PBA Basketball Legends Visit Bohol

There was much rejoicing last February 22 when Alaxan FR , the Philippines’ most trusted painkiller turned over to barangay officials a newly constructed basketball court at the Puro Bato, Barangay Cabawan, Maribojoc Bohol. 

Benjie Paras, Ronnie Magsanoc & Jerry Codiñera  with Alaxan team & brgy. officials
The turnover ceremony was graced by the presence of PBA Legends, a handful of hardcourt heroes known for their stellar professional careers such as Benjie Paras, Ronnie Magsanoc & Jerry Codiñera further firing up the basketball spirit among fans in the community.

Construction of the courts took an estimated 21 days, including excavation, laying the concrete, installation of the basketball rings and painting the court marks.

the hardcourt hero turned TV comedian Benjie Paras  acknowledges cheers
With the courts’ construction, Alaxan FR recognizes the resilient heart of Filipinos and lets them achieve more by enabling them to conquer body pain: 

“The Filipino courageous spirit and perseverance are some of the things Alaxan FR supports. However the strong heart of the Filipino to overcome challenges of life needs the strength of the body, and that’s where Alaxan FR comes in,” 
said Missy Cheah, Assistant Brand Manager of Alaxan.

The courts also serve as a beacon for people’s dreams: “We want to empower the people of the communities we reach out to who work hard to achieve their dreams, and one way of achieving that is through the Filipino quality of the bayanihan spirit. Our Courts of Inspiration firmly believes in this Filipino quality and it is its reason for being,” she adds.

The Court of Inspiration slowly molded a new lifestyle in the communities where the basketball courts were previously built, turning them into not just athletic centers but landmarks and venues for community activities.

 Ronnie Magsanoc &  Jerry Codiñera during basketball free clinic  
Two years ago,Alaxan FR jump-started an endeavor to help build basketball courts and provide a backbone against pain for the strong will of potential basketball stars in the country. Starting off in its first year in the Visayas and Mindanao regions, the Court of Inspiration became a herald of hope and unity. 

After pre-selecting the towns to build the basketball courts on, Alaxan FR provided the necessary construction materials, securing a partnership with the local government to mobilize the townspeople in constructing the play centers. On its second year, Alaxan FR added 10 more Courts of Inspiration in Luzon.

The Court of Inspiration does not stop with their construction. Alaxan FR has a vision, of constructing a Court of Inspiration for each major city nationwide in the years to come. It hopes to continue as well discovering and developing the basketball talents of our fellow Filipinos through this project.

On behalf of Bohol, Daghang Salamat Alaxan FR!

Photo Credits: Niel Villegas Mugas of Stratworks Inc.

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