Friday, March 27, 2015

The Birth of Miss Philippines Earth


The Miss Philippines Earth, formally launched in a well- attended press conference on April 3, 2001 and originally called "Miss Philippines" in its early years, is a Filipino national beauty pageant held annually in search of the most beautiful and environmentally-friendly woman in the Philippines.

Miss Philippines Earth whose cause is to have its candidates and winners actively promote and get involved in the preservation of the environment and the protection of Mother Earth, is the largest and most widely participated beauty pageant in the Philippines with 50 official candidates.

Boholana Beauties for a Cause

The reigning titleholders dedicate their year to promote environmental projects and to address issues concerning the environment. They also serve as spokesperson for the Miss Earth Foundation, the United Nations Environment Programme (UNEP) and other environmental organizations. The grand winner will represent Philippines in Miss Earth pageant.

Ritchel Mutia, the hardworking Marketing guy of Alturas Group of Companies 

The Miss Philippines Earth & the Miss Earth pageants are both owned by Philippine- based Carousel Productions.

The beauty pageant's current titleholder is Jamie Herrell who represented Cebu City.


In 2008, Miss Philippines-Earth broadened its coverage to include candidates from various provinces, cities, and municipalities. The decision to transform Miss Philippines Earth in a larger-scale was made to further the cause of Miss Philippines Earth and with more participants involved, Carousel Productions would be able to reach more people and communities involved in its environmental advocacy.

This year, Bohol will now be officially represented in the national pageant after Island City Mall (ICM) & Alturas Group of Companies have been awarded the official franchise to select Bohol's official bet

Flying in to judge the finals are reigning 2014 Miss Philippines Earth- Water Kimberly Covert & Carousel Productions' Astrud Margareth Schuck, International Fanchise & Branding Manager for Miss Earth


Here are some photos from the tree- planting activity of the 2015 Miss Philippines Earth Bohol Search held at the Municipality of Pilar in cooperation with Marcela Feeds. 

Ritchel Mutia, pageant organizer, Senior Supervisor Corporate Marketing of the Alturas Group of Companies bared that the winner who will be crowned this Sunday, March 29, at the ICM Activity Center will represent the province of Bohol in the 2015 Miss Philippines Earth Pageant set this May at the Mall of Asia Arena

 Miss Philippines Earth TALIBON
Miss Philippines Earth GETAFE
Miss Philippines Earth BACLAYON
Miss Philippines Earth TAGBILARAN CITY
Miss Philippines Earth CANDIJAY
Miss Philippines Earth SAN MIGUEL
Miss Philippines Earth TUBIGON
Miss Philippines Earth CALAPE
Miss Philippines Earth PANGLAO


The Bohol search is organized by Island City Mall, in partnership  with the Provincial Government of Bohol, through the Office of the Governor and DENR-CENRO Bohol.


South Palms Resort, The New Sideroom Studios, the Official Photographer, Greenwich, Magnolia, Purefoods, Unilever, Nestle, MyPhone, Bio Clear, Inner-G of AG Global Pharma, Barbara Pearls Cosmetique, Rejuv Ginseng, Rai Rai Ken, TNT Advertising, Cuisina ni Tisay, Marcela Farms, Painitang Bol-anon, AGC Hands, Designer Edwin Alba the Official Gowns designer & Boholano designer Hanz Coquilla the Official Swimwear designer, the Bohol Chronicle

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