Saturday, October 13, 2012

1992 Miss Bohol Sandugo: Celevel Ranoco

Jagna set an unprecedented feat in 1992 when its bet Celevel Ranoco won for the town its third consecutive Miss Bohol Sandugo title, the most prestigious beauty pageant in the province and the highlight to its annual Sandugo Festival.

The first two were Tiffany Yap 1990 and Recelle Adlaon 1991 and until now, the record remains unbeaten.

Tubigon  which won the crown twice with back-to-back victories in 2010 and 2011 was on its way to rewriting history this year and was poised to win its third consecutive crown with another outstanding candidate and tie with Jagna for the honor of winning the crown three years in a row but in a twist of fate, had to settle this year for a 1st runner up placement to the winner who happens to come from Jagna 


Back in the 1992 edition of Miss Bohol Sandugo, Celevel with her sultry looks, whistlebait figure, morena complexion and smoldering presence was not the pre- pageant favorite but on that fateful night, the moment she strutted her stuff, sashayed onstage and spoke her mind and heart out, everyone including the members of the Panel of Judges were simply mesmerized with her.

She was and would always be the picture of the modern and contemporary Boholana; confident and witty yet grounded, well- mannered and deeply rooted to her Boholano heritage

She never expected to be crowned Miss Bohol but she did it!

FAST FORWARD. She has been making waves in the world of international advertising, conquering new horizons and daring to go where only a few of her paisanos have gone for more than a decade already. 

Celevel is now reaping the just rewards for her ground- breaking and innovative marketing savvy with her present position as the General Manager at Saatchi & Saatchi Advertising - Singapore
She is described as a top advertising executive who comes with years of international brand management and account handling experience and is equally armed with senior marketing experience from the client land.

Furthermore, she embraces the opportunity to bring account leadership and client business to a whole new level.

As a former Professional Sales Representative from GlaxoSmithKline- Philippines, a multinational pharmaceutical company and therefore, quite familiar with sales, marketing and advertising campaigns, I have nothing but  the highest regard and respect for Celevel.

She has achieved what only a few Filipinas have achieved especially in the pressure- cooker work environ she is in right now where multi- million dollar ad campaigns and accounts are up for grabs but with her advertising & marketing savvy, she is thriving and coping beautifully and effortlessly

Indeed, grace under pressure and poise under pressure.


She's living life to the hilt! Jetsetting to exotic locales for photo shoots, meeting with top executives and planning the next project and creating the biggest buzz for her discriminating clients from all over

From her UP Sigma Delta Phi sorority, I came across this news item written by Madi Belen 08

Saatchi & Saatchi Singapore promoted senior brand director, Celevel Ranoco-Butler ’93, to the post of Singapore general manager in 2010, filling a role that had been vacant for nine months after Robbie Bempasciuto’s departure in 2009. Celevel oversees the office’s daily operations and reports to Dean Taylor, CEO of Saatchi & Saatchi Singapore and Malaysia.Prior to her appointment as general manager,
 Celevel was the Regional Brand Director at Saatchi & Saatchi Singapore. Her work involved managing the high-profile and first global Sony Ericsson campaign and launching impressive 7 x 360 degrees campaigns for brands like premium home beer brand, Tiger. Her previous work experience has also included positions with O2 Asia & ME, Y&R Singapore, M&C Saatchi, and 141 Worldwide and Bates Advertising.Of her work in Saatchi, Celevel says that she “enjoys the high energy agency life and thrives when things get mad busy.
According to 
Saatchi & Saatchi is a global advertising agency network with 140 offices in 76 countries and over 6,500 staff. It was founded in London in 1970 but now headquartered in New York. The parent company of the agency group was known as Saatchi & Saatchi PLC from 1976 to 1994, was listed on the London Stock Exchange until 2000 and for a time, was a constituent of the FTSE 100 Index.
 In 2000, the group was acquired by the Publicis Groupe.
 Photo Credit: Sandy Nicholson 

1st RU Miss Tagb Suzy Tabuno, Celevel 2nd RU Miss Talibon Suzette Garcia  
At the end of the day, Celevel reverts to her challenging role as doting mom to Breit and loving wife to Dominique Butler,

Long May You Reign

Bohol is So Proud of You


Seeing and meeting Celevel for the first time and in her hometown at that made me a lifetime admirer. Very down-to- earth, warm, bubbly and sexy! If positive first impressions can kill, I would have been dead by now, just saying

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